Our Story

Simple, Yet Classy, Maybe Flashy

  • BellaZari started out as Empower Tees 5 in July of 2021 as a T-shirt and tank top company. We wanted to use our tees to promote positivity and self-love in women regardless of their background and income level.

  • As we learned more about our customers, we wanted to provide more value to them and began looking into new product offerings.

  • We want our customers to feel empowered whenever they wear our clothing, hence the name Empower Tees 5. The problem was that we couldn’t just call ourselves Empower Tees 5 when we had so much more to offer our customers than tees.

  • In order to become a one-stop shop for our customers, Totally Bri LLC was born. As we continued to center our offerings around tees and tank tops, we expanded our focus to the whole body rather than just tops. We strive to offer products that can be paired with each other on-site.

  • BellaZari, who you see now, is a women-owned and women-led fashion brand based in New York. We offer women’s apparel, including loungewear, activewear, and swimwear. Don’t forget—our tees and tanks are still with us!
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Brand, Mission, & Vision

empowered_crop_top_image by totally bri llc

The Most Affordable One-Stop Fashion You Can Find

At BellaZari, we provide women with trendy fashion at just the right price. 

We strive to create a customer experience that promotes positivity and self-love in women of all shapes and sizes, empowering them to be the best versions of themselves, always.

We dream of creating a world filled with self-love and positivity by offering clothing that makes women feel confident and empowered, regardless of their background or income level.

Company Overview

  • Our Purpose

    - To provide affordable fashion for every woman and every budget.

    - Engage with others who have a passion for fashion by providing flashy, 
    yet simple and classy pieces that don’t require women to show off too much skin while still feeling sexy and confident.

    Why:

    - We want our customers to know that they can be who they want and choose to be.

    - We believe that women should never feel forced to show too much skin to feel beautiful.

  • Being Personable

    We are funny, witty, cute, and quirky.

    Why: We enjoy promoting positivity and self love in a funny and witty way because it shows others that we care for them and sympathize with them, even when the going gets tough. Plus, who doesn’t love a little laugh!

  • Culture

    We strive to be a company centered on passionate pursuits, while maintaining a flexible schedule and a strong work-life balance.

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Our Brand Goals

- We hope to provide the most affordable, quality, and safe products to our customers. Sometimes environmental safety and quality products can be expensive, so we hope to offer payment plans like Afterpay and shop pay for our customers.

- Our customers will wear clothing that makes them feel pretty without having to overexpose their skin.

- By quality, we mean our clothes won’t tear easily and won’t visibly look cheap.

- By environmentally safe, we mean that our clothing is not mass produced and is only produced on-demand (when an order comes in).

- By affordable, we mean that our products will never go over reasonable item price. We also provide payment plans for cart values that can’t be paid in full at time of checkout.

Company Values

  • Sustainability

    - Our products are made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

  • People

    - encouraging our customers and employees alike to be the best version of themselves no matter what.

  • Environmental Safety

    - using products and materials that are environmentally safe and sound.

  • Innovation

    - creating products that align with every customer’s values and style.

  • Family

    - maintaining positivity in the homespace.

    - encouraging family bonds.

  • Work Ethic

    - Working hard to achieve your goals is a value we live by.

  • Community

    - Giving back to the community

    - Building stronger societal bonds

    - Changing the world for the better

  • Customer Commitment

    - Ensuring all our customers feel valued, appreciated and cared for

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Let's Dive Deeper

Let's delve deeper into BellaZari, formerly known as Empower Tees 5. Founded in 2021, BellaZari was born from a desire to turn personal thoughts, experiences, and emotions into designs that inspire confidence, positivity, and self-love. While balancing the demands of college and entrepreneurship, the founder discovered that fashion could be a powerful form of self-expression and a way to encourage others to become the best versions of themselves. Today, BellaZari captures the essence of the modern female experience while welcoming individuals of all genders.

Message From The Founder

"Be you, totally, and never follow the crowd! The real, raw, and relevant version of you is all that matters."

At BellaZari, we believe fashion is more than what you wear—it's an expression of who you are. Inspired by individuality, confidence, and self-love, our mission is to help every customer embrace their unique style and feel empowered to be themselves.

Thank you for being part of the BellaZari journey. We hope your experience with us is filled with personality, positivity, and a little fun!